“We’re family-owned and couldn’t compete with the marketing, but we always try to stay focused on community.” “Investor-based fitness companies were popping up everywhere, and a lot of them were similar to our business model,” she said. Lindley said they’ve closed five in the past four years due to competition from national chains. Now, they own four throughout Denver and one in Eagle. In 2017, the couple had 11 studios open at once. The former partner took over two locations and the Lindleys took the remaining two, rebranding them into Endorphin, Lindley said. (BusinessDen file photo)Įndorphin started off as Qi Functional Training Centers in August 2007 and had grown to four locations by 2014, when Lindley and her husband Chris split from their original business partner. That location also historically had an older member population, which was like a double effect.”Įndorphin opened a LoHi location in 2015. “It was a hard spot because we took over a yoga studio that wasn’t doing well, and the teachers who stayed with us are in an at-risk category. “Our members go to multiple locations, and we had very few people who were members-only in the Park Hill location,” she added. “Our Park Hill location was less than a mile away from our two other ones in City Park and Eastbridge, so we were able to reinvest our resources and move most of the classes there,” Lindley said.
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Owner Corina Lindley said customer demand is low right now because of the pandemic, and the company is consolidating where it can. reopened in May after the statewide shutdown and held its last day of classes on Aug.
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The 900-square-foot studio at 2212 Kearney St.
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BizDen file photo.Įndorphin, a local fitness chain that offers yoga, barre, cycling classes and high-intensity and strength training, has permanently closed its Park Hill studio after six years.